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Four out-of-the-box influencer marketing strategies

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape.  Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-p