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How Kim Kardashian’s Skims is taking on physical retail

When Kim Kardashian West launched her inclusive shapewear brand, Skims, in 2019, like many retail startups, it was only available online. But two years later, the business has a growing bricks-and-mortar presence through partnerships with Nordstrom in the US and Selfridges in the UK. And this spring, it will unveil a new global design concept through its latest retail partnership with Australian department store, David Jones.  “We are delighted to be the first retailer to partner with the