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Fashion powerhouse Handsome launches high-end beauty brand Oera

South Korean fashion company Handsome says it will launch a cosmetics brand for the first time.

Handsome, an affiliate of Hyundai Department Store Group, said high-end skincare brand Oera will open its first store at the department store’s Apgujeong outlet in southern Seoul.

The skin-care line with lotion, skin, serum and cream are all manufactured in Switzerland, Handsome said, adding it will add more beauty products to the lineup later this year.

Products come with a hefty price tag of an average of between 200,000 and 500,000 won (US$170-$426), with the most expensive bottle at 1.2 million won (US$1023), Handsome said.

It marks the first time the fashion retailer, founded in 1987, has crossed into another retail category.

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