Hong Kong noodle chain Tamjai SamGor Mixian is to expand its international reach with its Japanese debut early next year.
Marking the brand’s second overseas entry after Singapore, the Japan launch follows its IPO in Hong Kong last week, the proceeds of which will be used to fund its global expansion plan, including its launch in Japan and Australia. The noodle chain aims to double its store network to 330 by 2024, with 25 new Japan stores and 15 restaurants in Australia.
“With the support of its major shareholders, Tridor Holdings, Tam Jai International has laid a solid foundation for further overseas expansion,” said Darren Lau, CEO of Tam Jai International. “We will continue to deliver the taste of Tamjai and our unique food culture not only in Japan but all over the world.”
Beside its signature dishes, the Japan restaurants will also feature toppings dedicated to Japanese customers.
“We hope that many people in Japan will know the charm of Tamjai SamGor Mixian and develop it as a store that can be used on a daily basis,” said Takaya Awata, president and CEO of Toridoll Holdings Corporation, parent company of Tam Jai International.
Launched in Hong Kong in 2008, TamJai SamGor Mixian joined the Toridoll Group in 2018, rapidly turning into a multinational fast-casual restaurant chain with a store network of more than 70 across Hong Kong, Singapore and Mainland China. The noodle chain made its Singapore debut last year.