Northampton, UK, footwear brand, Tricker’s, has launched its first service centre in Shanghai, China in partnership with Melchers to further enhance the customer experience in the country. 

The service centre is located on Shanghai’s Dingxi Road, providing consultancy, repair, maintenance, and other after-sales services to the customers of Tricker’s products inside a boutique operated by Eternity Studio. 

“The goal of the service centre is to be as close as possible to our customers to enhance their experience and engage in a dialogue,” said Mike Hofmann, MD of Melchers China in Beijing. “The service centre will bring many benefits to Tricker’s customers in terms of experience, quality and speed of service.”

Eternity Studio’s founder, Sheng Young, is one of the first handmade leather enthusiasts in China. He comes from a traditional craftsman family, his mother a famous leather designer and technician in China.

“It is a great honour to become the authorised service centre of Tricker’s, the longest established shoemaker in England,” said Young. “We will stick to Tricker’s uncompromising craftsmanship standards, use the original parts and materials, and follow traditional techniques to restore shoes and boots to bring them back to life.”

Founded in 1829 by Joseph Tricker, the England-based footwear brand is known for its durable shoes, which “are made to last”. The Tricker’s repairs department regularly restores shoes and boots that are more than 20 years old.

“Conscious consumerism has changed the way Chinese consumers select a product and engage with a brand,” said Hofmann. “Sustainability has always been at the core of Tricker’s and one great aspect of the Goodyear welted Tricker’s footwear is their longevity.”