Omnichannel beauty distributor Luxasia is to launch beauty and fragrance brand Escentials into Malaysia, opening its first store in Suria KLCC Shopping Mall along with an online store.

The Escentials launch is the first step of a wider Asian rollout. According to Group CEO of Luxasia, Wolfgang Baier, after Malaysia, Escentials will expand into Vietnam, Thailand and other regional markets “in the near future”.

Located on the Suria KLCC’s ground floor, the Malaysian boutique houses a range of personal care and fragrance products from eight brands – Penhaligon’s, Bjork & Berries, By Terry, Maison Francis Kurkdjian, Acqua di Parma, Bulgari, Van Cleef & Arpels, and Amouage. More brands will be added to Escentials’ portfolio for Malaysia during the coming months.

“With this expansion into Malaysia, Escentials promises to refresh the retail scene and delight consumers with our curated brand offering and luxurious consumer experiences,” said Karen Ong, chief commercial officer and regional MD at Luxasia.

“Escentials is one of Luxasia’s key pillars to accelerate the growth of luxury niche beauty in the Asia Pacific,” he said.

Escentials was founded in Singapore by Luxasia more than 15 years ago. The brand currently operates three stores – located in Singapore’s Paragon, Ion Orchard and Tangs Plaza – partnering with more than 70 beauty brands around the world.