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VIDEO: How Peloton has built its community through personalised experiences

Global fitness platform Peloton entered Australia this year, opening several interactive physical showrooms and launching its apparel range. Here, we chat with Australian country manager Karen Lawson about how the brand has created its tightknit community of 6.2 million customers and 50 instructors – and how it has collaborated with Beyonce to bring  exciting experiences to its members.