Hermes Japan has unveiled the new design of its Shinjuku location inside the Isetan department store, which has been expanded in size and undergone a full remodelling.
The store was first opened in 1995 before being renovated in 2014.
The renovated store is located at a strategic corner of the shopping mall, with two windows facing the bustling Meiji-dori Avenue and Shinjuku Gyoen National Garden. Designed by the Parisian architecture agency RDAI, the store “captures the duality inherent in Japanese culture”, the electric energy of the urban Shinjuku district set against the contemplative serenity of the park.
Featuring two entrances, the facade is made up of burgundy ceramic tiles arranged in a pixelated design, allowing light to pass through and nod to the ancient Japanese traditions associated with the colour red.
The window display that faces Meiji-dori Avenue was designed by French artist duo Zim & Zou and handcrafted in exquisite detail, on paper. The display is titled ‘Journey of a Lifetime’ and depicts an astronaut who has enjoyed a series of surreal encounters during his journey in his colourful spaceship.
Light pink stucco walls and a curved ceiling surround the perfume and beauty displays, while fashion jewellery and women’s silk in front are displayed in pale oak vitrines. The interior features a burgundy and gold palette, together with a natural beige stone floor laid with fine wool carpets. Meanwhile, the fitting rooms come with traditional fabric walls crafted in Kyoto and the window is decorated with the ancient Japanese braiding technique of Kumihimo.
A selection of artwork is present within the store such as a lithograph taken from an original 19th-century work by Alfred de Dreux.