Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Boohoo launches in five Asian markets

(Source: Boohoo)

UK-based fashion e-commerce player Boohoo is expanding its presence into five Asian markets, hoping to get a share of Asia’s booming online fashion sector. 

The expansion plan sees the launching of Boohoo’s sites in Japan, South Korea, Singapore, Hong Kong and Taiwan. 

Boohoo’s online platforms in Asia are curated for customers in each market with localised website languages and user-friendly layouts, and services and delivery logistics are also tailored for each market to provide support and to serve the needs of local customers.

Boohoo updates 500 new items a week across its range, offering a selection of affordable fashion for women and men.

Founded in Manchester in 2006, Boohoo is a multi-brand fashion, home and beauty platform targeting Gen Z and millennial customers. Marking its launch in Asia, Boohoo is running a series of discounts until the end of the year. 

You have 7 free articles.