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Popeyes launches in India as Asian footprint grows

(Source: Popeyes)

US fried chicken chain Popeyes has launched in India under a partnership with local food company, Jubilant Foodworks Limited (JFL).

India’s first Popeyes store opened its doors to the public in Bangalore and was followed by others in New BEL Road and Kammanahlli. Jubilant also has the rights to the brand in Bangladesh, Nepal and Bhutan.

“This milestone furthers our commitment to open hundreds of restaurants across India, Bangladesh, Nepal and Bhutan in the coming years,” said David Shear, president RBI International, the parent company of Popeyes.

To achieve zero-emissions delivery, JFL has built its own in-house fleet of e-bikes.

Popeyes India offers the brand’s signature products, such as Chicken Sandwich and Cajun chicken, and dishes inspired by Indian cuisine. The brand has also introduced vegetarian recipes cooked and served from a separate kitchen.

“We are confident that Popeyes will not only delight Indian guests but also strategically complement our portfolio and fortify JFL’s leadership in the QSR domain,” said Shyam S Bhartia, chairman and Hari S Bhartia, co-chairman at Jubilant Foodworks Limited.

The India launch follows Popeye’s recent announcement to re-enter South Korea, and debut in France and Romania. The US chain currently has 3500 restaurants across 25 countries. In Asia Pacific it trades in China, Vietnam and Australia.

As India’s largest foodservice company, JFL holds franchise rights of several international brands, including Domino’s Pizza and Dunkin’ Donuts. The company also ventured into the Chinese cuisine segment with its first owned restaurant brand, Hong’s Kitchen.

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