French luxury fashion house, Maison Margiela, has launched its first fragrance flagship store in Singapore in partnership with its exclusive distributor, Aura Prestige.
The store is located inside Takashimaya Mall, offering the signature Replica fragrance collection line of 15 perfumes and seven candles by Maison Margiela. The 700sqft space is set in an all-white setting, featuring a modern front highlighted a life-sized bottle of the brand’s hero-scent, Lazy Sunday Morning, within its Best Seller Zone.
A colourful luminous canopy was chosen as the boutique accent decor, which doubles as a visual guide leading customers towards the Olfactive Discovery Zone powered by a physical perfume display and a projector screen installation.
Meanwhile, the Novelty Highlight Zone is dedicated to best-selling scents and new launches. The new fragrance flagship boutique also features Maison Margiela’s signature personalised service, which allows customers to add detailed touches to the brand’s signature cotton bottle label on their fragrance product.
The Home Scenting zone, furnished with curtains and a customised cosy sofa, is home to Replica’s product line of candles.