Homegrown Singaporean breastfeeding solution brand Hegen has launched a concept space at Motherswork Great World. 

The company says the immersive physical shopping experience will invite shoppers to explore and interact with the company’s products in a welcoming environment. 

The fountain-themed decor in Hegen’s signature pastel pink is inspired by “the unconditional love that a mother has for her child as well as the joy of nourishing little ones,” the company says. It wants to empower women throughout their journey of motherhood. 

“Beyond creating beautiful and functional products, our focus has always been on celebrating every mum’s journey of feeding and nourishing their baby. We wanted the design ethos of our first concept space to reflect this,” says Yvon Bock, Hegen founder and CEO.

“Hegen’s concept space will not just offer mums and dads a delightful shopping experience, but also inspire them on their parenthood journey,” said Sharon Wong, founder and CEO of Motherswork.

Customers can explore Hegen’s full range of products from breast pumps to feeding bottles to straw cups at this new concept space.