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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Toys bring joy for young and old alike, so if you want to see true happiness on a kid’s face, forget the candy store and let them explore the cornucopia of playful and educational delights in a massive toy store. In 2022, that experience is just as likely to be online as physical, with companies like Toys ‘R’ Us ANZ focusing more and more on digital-first retail: “With further shifts to e-commerce, particularly in toys, competition will become increasingly intense,” Toys ‘R’ Us ANZ