Southeast Asia’s largest Dyson Demo store has landed in Singapore’s VivoCity, creating what the brand describes as an immersive experience retail space. 

The launch of the Dyson Demo store is part of the brand’s global drive to “further grow its direct-to-consumer retail ambitions”. The new store will join Dyson’s three smaller stores in the city – Dyson Demo Zones in Westgate, Nex and Tampines Mall, together with a Demo Store in Capitol Singapore. 

Located on the first floor of the shopping mall and spanning 172sqm, the store features several demonstration zones and interactive displays to create an in-store experience. Customers will be able to access Dyson’s full portfolio of household appliances and try the products before purchasing.

Meanwhile, Dyson’s Beauty Labs are designed for in-house hair care, equipped with three styling stations. Customers can have their hair styled and meet the brand’s experts to get advice based on their hair type and styling preferences. 

At the Personalisation Bar, customers can enjoy complimentary case embossing for their Dyson Supersonic hairdryer, Dyson Airwrap styler and Dyson Corrale straightener with a selection of colours for the foil initials and gift-wrapping services.