London-based eatery PizzaExpress is expanding its Asian presence by opening its first store in Macau.
The PizzaExpress Macau restaurant is located in the heart of Taipa at Nova Mall, surrounded by more than 100 local and luxury brands along with high-grade residential space above.
“My first encounter with PizzaExpress was while studying in London and when I returned to Macau, I missed the flavour so much I used to travel to Hong Kong just to get a taste of PE,” said Jeff Chan, business owner of PizzaExpress Macau.
“It is this unforgettable experience that I want to bring to Macau. Residents and visitors to Macau are always looking for something new, something authentic or just for something comforting! We can offer them all three.”
Besides the launch of the new franchise, the pizza maker also builds the PizzaExpress ‘cares’ heritage by making a strong bond with the local NGO and Oxfam. The restaurant will donate MOP6 (US75 cents) from the sale of the Piccolo menu and given food to help disadvantaged communities in Macau.
Established in 1965 by Peter Boizot in London, PizzaExpress was inspired by Boizot’s journey to Italy and it aims to serve “hand-crafted pizzas made with the freshest ingredients” in a “socially-responsible and creative environment”.
The Macau store takes the PizzaExpress network to more than 470 restaurants across the UK and 11 other markets, including Hong Kong, India, Spain and China.