Why personalisation is the new loyalty program

Today, customers expect highly tailored and targeted interactions when they engage with a brand. For these interactions to be of value, they need to be personalised and timely, and must provide meaningful and relevant experiences. Traditional ‘earn and burn’ loyalty programs are expensive and are not leveraging the true power of personalisation to improve a retailer’s business performance. To deliver valuable and highly personalised customer communications and interactions, retailers need

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