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Gap is relaunching online in Australia. Will this time be a success?

Sydney-based brand distributor True Alliance this week revealed that it is bringing iconic American apparel brand Gap back to Australia as an online-only offer.  Posting on LinkedIn on Wednesday, Gabriel Bastien-Dietrich, the company’s general manager of American sportswear, said: “Very exciting times at True Alliance as [group head of digital] Ken Kennedy and his team prepare for the official launch of the brand new #GapAustralia website.” Kennedy in a separate post revealed that Tru