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Why Peloton’s new exercise platform Lanebreak taps into the power of gaming

Exercise platform Peloton launched its latest bike experience in February: Lanebreak, an interactive and competitive workout inspired by the booming video game industry. Through a partnership with Warner Music Group, Peloton has created exercise regimes that scale between four different difficulty levels, sync up with a selection of well known songs, and aim to recreate the experience of video games like Guitar Hero and Rockband.  Using the Peloton stationary bike’s screen, riders will mo