Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How premium Japanese outlet Gotemba brings beauty to bargain shopping

Snuggled in a forest at the foot of Japan’s Mt Fuji, Gotemba Premium Outlets is in a location that is picturesque, to say the least. It’s a view that shoppers have been able to enjoy for more than 20 years, since the centre opened the first of its four phases. At the time of opening, it almost doubled the size of the largest existing outlet centre, and represented a tipping point for the factory outlet concept in Asia.  Since then it has added three more phases, the most recent of which