Japanese home furnishing brand Nitori is to make its Singapore debut with the first store opened at The Heeren shopping mall on Orchard Road.
The Singapore launch follows the opening of the brand’s first Malaysia store at LaLaport Bukit Bintang City Centre last January as part of Nitori’s expansion plan in Southeast Asia. The company said it aims to roll out 20 stores in Malaysia and 10 stores in Singapore over the next five years.
Nitori’s first Singapore store is scheduled to open to the public on March 31, followed by the second Malaysia store in the third quarter of this year. Nitori Singapore will be home to an array of furnishing & hardware products and daily necessities that are separated into four categories – furniture, decor & home fashion, and collections.
“More than 90 per cent of our products are private brand products and most of them are manufactured in Asian countries and regions including Southeast Asia,” said Masanori Takeda, director of Nitori Holdings.
“We have been active in the Southeast Asian region for more than 20 years and for that reason, have a large number of business partners, as well as our factories and trading companies of the Group. We are very pleased to be opening new stores in Southeast Asia, where we have a very close relationship with the region, and to start the sales business.”
Founded in 1967, Nitori operates 692 stores in its home market and 90 stores internationally, including in China, Taiwan and the US. The brand is eyeing to open 3000 stores by 2032, reaching sales of US$25 billion.