“Making the invisible visible”: How Trademutt is more than a workwear brand

Queensland-based Trademutt is a workwear brand with a twist, offering tradies colourful, quality garments while also starting conversations about mental health. We chat with co-founders and former tradies Ed Ross and Dan Allen about what inspired them to start the business and how they want to “shake the shit out” in the workwear industry. Inside Retail: Tell me about the Trademutt story. And how it began. Daniel Allen: Ed and I met on a building site in 2014. I’m from Sydney and with him

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now