Canadian extreme weather outerwear brand, Canada Goose, is accelerating its DTC expansion in Japan, including opening new stores, through a joint venture with its existing Tokyo-based partner Sazaby League.
The joint venture, of which each partner will own 50 per cent, will replace the exclusive national distributor arrangement between the two companies. The current distribution includes a permanent Canada Goose retail store in Tokyo, an e-commerce site, as well as wholesale points of distribution across the country.
“Japan is one of the world’s largest and most influential luxury markets and has long been an important consumer market for Canada Goose,” said Dani Reiss, president & CEO at Canada Goose. “This new agreement sets the stage for the acceleration of our growth in Japan, across both DTC and wholesale.”
Under the new operating system, Canada Goose is expected to generate between US$47.7 million and $51.67 in revenue in the country during fiscal 2023, almost doubling the contribution from this market in fiscal 2022.
