E-commerce platform Lazada has grouped 5000 products with sustainability credentials in a new section of its LazMall to encourage shoppers to buy items that are friendly to the planet.
The goods, from some 70 brands, mainly span the fashion and FMCG categories and are made, packed, or shipped with reduced plastics, or materials better for Earth.
Unveiling its LazEarth campaign, Lazada says it wants to encourage a reduction in plastic waste in both products and packaging, given Southeast Asia consumes an estimated 31 million tonnes or more of plastic waste each year. Recognising that consumers in the region are becoming concerned about plastic waste, Lazada believes the campaign will make it easier for people to identify and source environmentally friendly products.
Lazada will also work with LazMall brands and partners to expand their offer of eco-friendly products.
“As digital commerce continues to be one of the key growth drivers in Southeast Asia, it is crucial for companies to place sustainability at the core of their strategies to build stronger and greener economies,” said Magnus Ekbom, chief strategy officer at Lazada Group.
“The LazEarth campaign is part of Lazada’s ongoing efforts to address plastic waste and help our buyers make informed decisions about sustainable products.”
Lazada has offered greener packaging through its Fulfilment by Lazada (FBL) service for the partnering brands since 2011. The brand also partners and makes social initiatives to build a sustainable digital commerce ecosystem in Southeast Asia.
“As part of our commitment to build a lasting digital commerce business in Southeast Asia, we recognise that sustainability and value creation will become increasingly important to our long-term success,” said James Chang, chief business officer of Lazada Group
“With the launch of LazEarth, we look forward to forging more collaborative partnerships and green initiatives that will empower our brands, partners and consumers to collectively create responsible and sustainable shopping and consumption habits.”