LinkieBuy, a Chinese e-commerce operator, has signed deals to introduce 100 Japanese retail brands to the China market. 

The deal reflects the company’s strategy of focusing on the cross-border digital business of Japanese offline retailers, travel retail stores, duty-free stores, and other related industry merchants. 

Retail partners include Seibu and Sogo stores, Komehyo, Daimaru Matsuzakaya, and Tsuruha.

The business uses cross-border program malls within the WeChat ecosystem, online marketing for e-commerce operations, cross-border warehousing and logistics, private domain core user repurchase, and other related cross-border businesses to China.

According to LinkieBuy, Chinese customers’ demand for Japanese items is on the rise and Japanese brands are embracing the opportunity to engage with Chinese consumers through China’s largest social media channel WeChat. 

“This year, we will increase our efforts to expand cooperation with Japanese offline retail merchants,” said Simon Qi, general director of LinkieBuy and VP of Xingyun Group.

“We will hold regular monthly online seminars for the Japanese market to explain the export policy to China, sales method of online business into China, cross-border mini-program mall operation strategy, WeChat marketing skills, and other knowledge,” he said.