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Japanese luxury resale firm launches Allu USA as competition heats up

(Source: Allu USA)

Japanese luxury re-commerce company, The Valuence Group, is bringing affordable pre-owned luxury goods to its conscious customers in the US through ‘Allu USA’, aiming to capture a share of the booming resale market in North America. 

The e-commerce site was launched under the auspices of its parent company known for “having perfected the art of luxury authentication in the Japanese market” and for “having refined the system of reselling highly sought-after pre-owned luxury products”. 

Customers can find an array of pre-loved products from luxury brands, including Hermes, Chanel, Gucci, Louis Vuitton, Cartier, Bulgari, Rolex and Audemars Piguet.

President of Valuence International USA, Masaaki Hori, said the true “luxury” of the brand’s offering is the authentication, quality and condition of products, as well as its signature customer service in the spirit of traditional Japanese hospitality. 

The site is expected to boost the performance of the company’s physical store, Selling Studio, in Soho, New York. 

According to McKinsey & Company, the resale luxury market was estimated to value at US$25-30 billion in 2020 and is expected to reach an annual growth rate of 10-15 per cent over the next decade. 

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