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Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

The Web3 race marches on for retailers, as major industry players start to incorporate non-fungible tokens, cryptocurrency, and blockchains into their businesses.The craze surrounding NFTs last year has encouraged many brands to further explore Web3’s capabilities in retail. The industry’s latest move: accepting cryptocurrency as a form of payment.In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. The launch of