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Group buy, quick commerce and DTC: 5 e-commerce trends to watch in SEA

The Covid-19 pandemic has changed the daily lives of people around the world in ways that would have been inconceivable two years ago. Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. And as the e-commerce market in Southeast Asia has g