Lewis Hamilton’s lifestyle brand Plus44 (+44) is making its Southeast Asian debut with a limited-time retail pop-up at Marina Bay Sands in Singapore.
The partnership with Marina Bay Sands also includes the Southeast Asian launch of Almave, Hamilton’s non-alcoholic blue agave spirit brand.
“Lewis is an icon of our generation, and his influence extends far beyond the racetrack. Marina Bay Sands is honoured to partner with him on the debut of +44 and Almave in the region, bringing together fashion, culture, innovation and elevated lifestyle experiences for our guests in meaningful ways,” said Irene Lin, senior VP and chief marketing officer, resort marketing at Marina Bay Sands.
The pop-up will run from October 5 to 11 at The Shoppes at Marina Bay Sands, coinciding with Singapore’s Formula One race weekend.
The activation will feature Plus44 Marina Spaceport, a limited-edition streetwear collection created with Singaporean artist Jahan Loh. The range includes hoodies, T-shirts, shorts, jerseys and a celestial-camo tracksuit, alongside accessories featuring Loh’s signature Spaceman artwork.
- Further reading: Dior signs Lewis Hamilton as ambassador, guest designer.
