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Disney’s APAC e-commerce debut: hit or miss?

It was a much anticipated – yet predictable – announcement by Disney last week to announce the debut of its flagship e-commerce store, shopDisney, for consumers across Australia, New Zealand, Hong Kong, Malaysia and Singapore. The site offers over 1,000 products, including authentic Disney, Pixar, Star Wars and Marvel merchandise. In the current climate, where e-commerce has been a key part of retail even pre-Covid, it could be argued that Disney’s e-commerce rollout for the APAC r