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7-Eleven Singapore launches beachfront store with Tiger Beer

(Source: supplied)

7-Eleven Singapore has collaborated with Tiger Beer to open its first beachfront store on the sands of Palawan Beach Walk on Sentosa Island. 

The store’s facade features vibrant murals and graffiti artwork to create an Instagrammable spot to attract young locals and tourists. The store offers ice-cold Tiger beer on reverse tap, exclusive Nitro Tea and icy Arctic Coke. Guests can enjoy their drinks and food at the special 7-Eleven x Tiger Beer chill out area on the sands. 

“This is a great collaboration with 7-Eleven where we pushed the boundaries and found innovative ways to uncage the ultimate refreshment for our consumers,” said Yogender Sharma, marketing manager of Asia Pacific Breweries Singapore.

The opening of 7-Eleven Palawan Beach Walk is set to kick off this Saturday (June 25) with a series of promotions and activities, including live music performed by local singer-busker Jeff Ng. 

“This new store concept is an example of the novel and imaginative experience that we are curating for our guests on our beach,” said Chew Tiong Heng, divisional director of business and experience development at Sentosa Development Corporation. 

“We welcome this partnership with 7-Eleven in enhancing our guests’ experience as they enjoy their day on Sentosa.”

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