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How Amazon’s debut fashion store takes online personalisation offline

Amazon’s new store brings together the company’s best technological features, including machine learning and cloud computing, to offer a highly curated shopping experience. Combined with smart screens, Internet of Things technology and the convenience Amazon is known for, Amazon Style aims to be the future of shopping, realised.  Situated in The Americana at Brand shopping mall in Glendale, California, the huge space is part retail store, part warehouse. Amazon Style offers customers mu