Luxury jewellery designer Boucheron has opened a new boutique at Siam Paragon, one of Bangkok’s leading shopping centres. 

The store is located on the ground floor of the mall alongside other luxury fashion and accessory design houses. 

The design elements of the new Boucheron location draw inspiration from its flagship located in Place Vendome in Paris and traditional Thai temples. 

Designed in-house, the boutique’s front door features shiny glass prisms in the brand’s signature green colouring in a grosgrain pattern. 

The whitewashed walls are alternated by directions and decorated in contrasting colours and motifs, while the parquet flooring features large carpets with graphic patterns. 

Curated furnishings including marble-columned displays and marble-top counters are paired with rich fabrics and Thai wooden cabinets. 

The VIP room’s walls have been covered in fabric panels, timber slats, decorative cabochons, colourful seating, a brass coffee table, and photographs by French photographer Yves-Vincent Davroux.