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Analysis: How to make inflation an accessory to success

Inflation has well and truly arrived and retailers are starting to feel its presence. The cost of almost everything is rising, from production to distribution, changing the way retailers do business.  It’s not all doom and gloom, though. While ongoing economic uncertainty is certainly changing consumer habits, if your brand can cater to these changing habits, then you’ll be far more likely to weather the economic storm successfully.  The pandemic had already shifted the way we shop, ev