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About Passion plans to expand Subway Thailand

(Source: Bigstock)

About Passion, the Thailand-based F&B group, has an ambitious plan to expand the Subway restaurants network across the country during the next decade. 

According to the Bangkok Post, About Passion intends to open 70 to 80 new restaurants a year, each of about 50sqm in size. Franchisees will require an investment of about US$109,000 for each store.

By 2032, the company expects to be operating 1000 Subway locations nationwide, up from the 142 that existed as of last month.

“Subway has a lot of opportunities to grow in the Thai market, focusing on a diversity of target groups from health-conscious consumers to travellers and millennial consumers,” Petcharat Uthaisang, About Passion’s CEO, told the Bangkok Post. 

About Passion plans new branches in major cities including Chiang Mai, Phuket, Khon Kaen, and Nakhon Ratchasima, as well as within discount stores and some drive-thru locations. It aims to improve the customer experience and make it easier for people to find a Subway store.

In February, About Passion and Subway agreed to a master franchise development agreement that will increase Subway’s market share in Thailand.

US-headquartered Subway is also upgrading the appearance of its stores throughout the Apac region and in May signed a multi-year franchise agreement in May with Pegacorn to expand its store network in Malaysia. 

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