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Take Millennials out of the too-hard basket. Here’s how to lure them in.

The recent Census was a wake-up call for brands: ignore the Millennial audience at your peril.  Millennials are now the largest generation of buyers in Australia, and the prime target market for brands looking to future-proof their customer base and stay relevant with Australia’s most powerful consumers.  Census data showed Millennials – those aged between 25 and 39 – now make up 21.5 per cent of Australia’s population (up from 20.4 per cent in the last Census), on a par with t