The larger intention behind Cellini’s grand debut in South Korea

(Source: supplied)
Cellini’s introduction to the South Korean market reflects the Singapore furniture label’s meticulously planned venture to establish a significant regional presence. This strategic move marks the brand’s 50th store globally and its entry into its fourth international market, following Taiwan, Indonesia, and Malaysia. But as changing demographics and lifestyle factors attract global furniture giants to the South Korean market, smaller players like Cellini must adapt their offerings to stand

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