Lifestyle brand and luxury performance apparel brand Canada Goose has appointed Larry Li as its new president of China.
In his new role, Li will be based in the company’s regional headquarters in Shanghai, overseeing Canada Goose’s business in Mainland China, including commercial, marketing and finance. Li will also report to Paul Cadman, president of Canada Goose Asia Pacific.
“Larry is a proven strategic leader with an entrepreneurial mindset and exceptional business development skills,” said Dani Reiss, chairman and CEO at Canada Goose. “Larry’s luxury expertise in China makes him uniquely suited to lead the local team, drive our business forward and seize the strategic opportunities that we see ahead.”
The new president of Canada Goose China has 20 years of experience in the luxury sector, holding several senior roles at high-end brands such as Louis Vuitton, Givenchy and Kenzo. Prior to Canada Goose, Li worked at Dunhill China as its MD, in charge of the brand’s repositioning and new product direction.
The appointment of the Chinese executive is part of Canada Goose’s new phase of expansion in China. Since entering the country in 2018, the Canadian company has opened 16 stores, which makes China home to its largest store network.
This year, Canada Goose plans to open a further three stores – in Tianjin, Qingdao and Chengdu – following one in Xi’an several months ago. The brand aims to attract local customers through an upcoming collaboration with designer Feng Chen Wang and local artist Xu Zhen for its Fall/Winter 2022 Collection.
