IICombined, the owner of South Korean eyewear Gentle Monster, has injected US$15 million into Chinese AR technology startup Nreal. 

Earlier this year, the tech company raised $60 million in a series C+ round of financing led by Alibaba, taking its funding since inception to $260 million. Founded in 2017, Nreal is the producer of AR tech glasses – Nreal Light and Nreal Air. Its glass products are sold in six markets, including the US, Japan, South Korea, Spain and China. 

“This investment is an exciting attempt to explore the fusion and possibilities of fashion and tech,” said Hankook Lim, co-founder of Gentle Monster and CEO of IICombined. “We will work together to create more possibilities by leveraging the strengths of both companies.”

Gentle Monster currently operates 62 stores around the world. The retailer earlier this month opened its largest flagship store in the world in Beijing Taikoo Li Sanlitun South.