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Inside Shinsegae: The Korean department store with a golden boot

Shinsegae — one of the Big 3 of Korean department store retailing along with Lotte and Hyundai — has continued its great form right through into the second half of the year, helped by the removal of the country’s remaining pandemic restrictions and an increasingly buoyant mood among the country’s more affluent consumers. According to Korea’s Ministry of Trade, Industry and Energy, which tracks the performance of 25 retailers (13 primarily offline and 12 online), retail sales grew by a