South Korean fashion company LF Corp has brought its menswear sub-brand Maestro into Vietnam, opening its first store in Ho Chi Minh City. 

Spanning 1067sqft inside Saigon Centre, Maestro Vietnam will be home to the brand’s full range of menswear and accessories, targeting customers in their 20s to 40s, according to the company. The store space features three zones – Suit, Formal and Casual. 

The launch is part of the group’s plan to further expand its presence in Vietnam, aiming to capitalise on Southeast Asia’s fastest-growing market. Since entering Vietnam in 2017, LF Group has opened seven stores in the country for Maestro’s sister brand, Hazzys. 

The Maestro Vietnam launch marks the brand’s first international foray. 

Founded in 1974, LF Group’s fashion brand portfolio includes British luxury fashion house Daks, Hazzys and European outdoor wear Lafuma.