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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.  Bulgari’s virtual world in Zepeto went live on 31 August and has been designed as a digital and physical experience set within Parnas Hotel Jeju in South Ko