Listed Vietnamese retail and FMCG giant, Masan, has introduced what it terms a “one-stop shop ecosystem” dubbed WinLife, opening 27 Win stores across Hanoi and Ho Chi Minh City.
The company said it plans to roll out 100 Win stores in the country by the end of this year.
The concept store offers daily-use services and products, integrating its convenience store format WinMart+, financial services from Techcombank, its own pharmacy Dr.Win, cafe kiosk Phuc Long and telecommunication services provider Reddi.
According to Masan, WinLife’s concept store design was inspired by Western European architectural style, with French architects Malherbe assisting, a company that previously worked with Huawei and Dior, among others.
The main counter features a 360-degree design as a central payment zone to accelerate the check-out process. The cashless payment area ‘O-Zone’ allows customers to place their orders and pay for Phuc Long products. Meanwhile, Dr.Win offers essential family medical kits, health insurance packages based on spending at the store, and a weekly health counselling program.
The launch of WinLife came after Masan raised its stake in the Phuc Long chain last month, taking the chain’s value to US$453 million. Since the beginning of this year, the group has opened 300 Winmart+ stores, with 800 more planned by the end of this year to cement its position as the largest convenience store operator in the country.
