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Hot summer: Inside China’s thriving ‘cool economy’

Asian tourist woman eating ice cream pop stick in Beijing city, China. Asia summer travel vacation. Healthy foodie girl eating frozen fruit snack near Houhai lake. Popular tourism destination.
As has happened in many places around the world, during the summer of 2022, China has experienced heat waves, record temperatures and less rainfall than usual. People have been looking for ways to beat the heat.  Long existing and newly emerging trends have come out over the northern-hemisphere summer, popularising the term ‘cool economy’. Not only are consumers purchasing more specific items this summer, but brands are also utilising special marketing methods to attract customers. So w