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Why Australia’s multicultural population is a big opportunity for retailers

For retailers, the latest Australian census should be more than just a few headlines that disappear with the news cycle. The results have a real-world impact on your business and it will only increase in the coming years. By way of the 2021 snapshot, we know that 29.1 per cent of those living in Australia were born overseas, and a whopping half of Australians — 51.5 percent — were either born overseas themselves or have parents who were. Over five million Australians speak another la