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How Carolina Herrera turned a virtual dress into a viral moment

Karlie Kloss modelled the dress at NYFW. (Source: Reuters)
Roblox is fast becoming a destination for collecting and wearing digital luxury fashion and accessories. The latest designer piece to arrive in the virtual world’s marketplace is a stunning yellow floral Carolina Herrera gown worn by Karlie Kloss during the designer brand’s Spring/Summer fashion show at New York Fashion Week. Roblox creator Lovespun replicated the dress in digital form and made it available to Roblox players immediately after the New York show for 500 Robux. During the limit