Thai restaurant operator, Minor Food Group, is bringing Singapore-based French restaurant chain Poulet to Thailand, opening the first branch in CentralWorld.
Catering to customers with mid to high purchasing power, the restaurant offers a selection of French recipes, including its signature French-style baked chicken marinated in a special sauce for 24 hours. The group said the restaurant features the concept of “an accessible modern French restaurant that is responsive to Thai people’s preferences”.
“Minor Food Group wanted to differentiate and add more excitement and innovation to the existing market after studying consumer behaviour and growth trends of Western-style restaurants in Thailand,” said Thunyachate Ekvetchavit, COO at Minor Food.
“As a result, we decided to bring the Poulet brand to the Thai market.”
The company said the launch of a new restaurant chain is part of its goal to increase market share in its home country. According to Mordor Intelligence, the Thai food service market is projected to witness a CAGR of 4.19 per cent during the forecast period, 2022-2027.
“[Poulet] has become Asia’s fastest-growing roasted chicken restaurant, as evidenced by sales and the expansion of its branch network to 11 locations,” Ekvetchavit added. “This is an excellent opportunity to bring Poulet’s business model to Thailand while also expanding Minor Food’s portfolio to strengthen the restaurant business’s growth.”