US luxury fashion label Ralph Lauren has launched a cafe in Malaysia, part of its plan to strengthen its presence in the Southeast Asia market. 

The new coffee shop is located at Pavilion Kuala Lumpur, right next to its fashion retail space. It provides both on-site and takeaway services and is adorned in Ralph Lauren’s signature white and green.

Customers can purchase the brand’s exclusive blends including Ralph’s Roast, Decaf, and Espresso, which are roasted and packaged in Philadelphia by La Colombe and use ethically cultivated beans from Central America, South America, and Africa.

Ralph Lauren was established in 1967 and specialises in the creation, promotion, and sale of high-end lifestyle goods across five different categories, including clothing, home goods, fragrances, and hospitality.

In 2014, Ralph Lauren launched its first coffee shop in New York City. Since then, it has expanded its network of coffee shops and Ralph’s Coffee trucks.

Opening its first Asia outlet in Hong Kong in 2018, the company just opened a new store in the region in July, expanding its portfolio in Mainland China. Ralph Lauren also has operations in Japan and France.