How Ikea and Flow Loop are creating the “shower of the future”

For many people, Ikea is the place to go for bath towels, shower curtains, scented candles and all the other items needed for a relaxing bath experience. Now, they can add a water-recycling shower system to the list, following the furniture giant’s minority investment in Danish start-up Flow Loop. The aim of the investment is to make it easy and affordable for people to save both water and energy without compromising the shower experience, Ikea’s innovation ventures manager Robert Carleke to

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