Chinese beauty brand Judydoll has entered the European market through a launch on e-commerce platform Joybuy, covering the UK, Germany, the Netherlands, France, Belgium and Luxembourg.

Founded in Shanghai in 2017 by Joy Group, Judydoll is known for its affordable colour cosmetics and has built its presence through online marketplaces, including Tmall and Taobao, before expanding into brick-and-mortar retail.

Since its launch, it now operates more than 100 stores across China and has grown its international footprint through flagship stores in Singapore and retail partnerships across the Gulf Cooperation Council region.

The European launch is supported by Joybuy’s logistics network, facilitating local fulfilment and next-day delivery.

“Together, Judydoll and Joybuy are bringing high-quality beauty products closer to European consumers,” said the company.