Porsche Singapore will bring a new experience studio to the city state, under the partnership with real estate developer GuocoLand. 

The location will open in the second half of next year, at the new Guoco Midtown integrated mixed-use development on Beach Road, near the City Hall, Bugis, and Marina Centre city core districts. 

The company says the concept underscores the brand’s dedication to take it closer to customers in Singapore and provide more customer-centric experiences.

“Porsche Studio Singapore aims to be a premier brand destination with its convenient city-centre location – a place where fans and customers alike can immerse themselves in new experiences, connecting and exchanging ideas with other likeminded Porsche enthusiasts,” said Andre Brand, GM at Porsche Singapore. 

Porsche Studio Singapore will combine the retail spaces with Porsche car displays, and an integrated F&B experience, along with co-working and community exhibition spaces. 

There are also event spaces available for larger-scale Porsche community gatherings and family reunions.

“Porsche is the brand for those who follow their dreams, and with Porsche Studio Singapore, we want to dream big and create a space that is both experiential for customers and fans, but also home for us to interact closely with our Porsche community,” Brand added. 

Porsche Singapore also plans to launch a Porsche Now Pop-up at Guoco Tower in the Tanjong Pagar district on January 1.